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Monday, December 19, 2016

‘Ethiopian Spice Girls’ given £5m in British foreign aid despite previous outcry


An all-female pop group dubbed Ethiopia’s Spice Girls has received another £5.2 million in British foreign aid despite previous criticism of the funding.
Yegna received the taxpayer money through a contract to develop their ‘branded media platform’, which includes a radio drama and music.
The revelation comes despite outcry in 2013 when it was revealed the group had been given £4 million via Girl Hub, a UK-funded project.
The independent aid watchdog has previously questioned whether funding Girl Hub provided value for money and suggested it should end.
Yegna, a five-person pop group, is described as “inspiring positive behaviour change for girls in Ethiopia”.
The Department for International Development [DFID] has given £5.2million towards building Yegna’s brand through Girl Hub, now re-branded as Girl Effect. It was part of a £16 million package given to the project.
Details of the funding were contained in a contract uncovered by the Daily Mail which was awarded to an agency to manage the Yegna brand and media products up until August 2018.

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